Novus is one of the largest US media buyers, specializing in campaigns that utilize print and online media both individually and together. With more than 20 years of experience, they offer a comprehensive approach that achieves value through deep consumer insights, innovative strategy and solid media planning. Novus is unique among their peers for their focus on Trusted Content Consumers—audiences who respond to ads that appear within the trusted, locally relevant content of local and national newspapers, consumer magazines, websites and other digital properties.
Annalect Group brings together more than 400 global data, digital and analytic experts from across several Omnicom Media Group specialty divisions -- including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform (Accuen) - to create a new, strategically focused, data-informed marketing platform and analytics offering. The group is tasked with building the future infrastructure of the agency.
Accuen is Omnicom’s digital trading platform that leverages dollars and combines media technology and strategy to buy the online audiences you want to reach at the lowest price. Our approach brings more active intelligence – more efficiency, greater control and insights to your media planning and buying, and drives more acutely informed results. In a world of infinite online media supply, Accuen would help clients’ brands navigate through the inventory to find the best prospects using search-like buying methods.
BrandScience is a specialist group that provides econometric modeling for ROI and business planning, quantifying the impact of all business and communications factors on business measures. BrandScience interprets and implements their models, as well as other 3rd party models, specifically into media plans, to improve the effectiveness and efficiency of all marketing investments.
Composition Media Group is a minority owned partnership between Omnicom Media Group and Walton | Isaacson, that uniquely combines the investment leverage of Omnicom Media Group with the multicultural insights of Walton l Isaacson. CMG is lead by non traditional media innovators. Through content, research, and innovation CMG spins the traditional media world of buying and planning toward what’s next.
OMG Direct is one of the top three largest full-service direct media agencies in the industry specializing in the planning and buying of ROI focused accountable media.
Optimum Sports, our sports media / sports marketing division, develops, negotiates and executes fully-integrated and innovative strategic platforms that translate into results-orientated plans and activations. Leveraging various media and property partnerships, these initiatives are extremely successful in engaging a brand's consumers at their point of passion.
Outdoor Media Group was established in 2001, and is now one of the largest outdoor media specialists in the US. Delivering the most creative and effective outdoor media programs for clients through its nine regional offices, Outdoor Media Group provides best in class solutions through all national and local vendors. Housed within Outdoor Media Group are Outdoor Media Alliance (OMA) and Outdoor Imaging (OI) and Digital Blastt.
Resolution Media (RM) is a leading digital marketing agency. Based in Chicago, RM helps its clients use data from search engine marketing (SEM) and other digital platforms to turn critical audience insights into action that moves their business forward. RM achieves this through paid search, search engine optimization, digital behavior analysis, conversion path optimization, behavioral targeting, social media, mobile and other complimentary services.
