New York, September 23, 2005 -
Omnicom Group has begun a major global
expansion of its PHD media agency network across Asia Pacific, continental Europe, the
Middle East and Africa. PHD has long been a leading agency in the UK and North
America that is widely known for its pioneering and innovative work for clients.
PHD’s market rollout will begin in fourth quarter 2005 with most markets in Asia Pacific
and Europe to be completed by early 2006.
In conjunction with the rollout of PHD, Omnicom is expanding the management
structure for its global media services division, Omnicom Media Group, which in
addition to PHD includes OMD, a leading global media agency, as well as a number of
specialty companies. This Group approach will be reapplied regionally and locally across
Europe and Asia Pacific to facilitate the rollout of PHD, and to establish geographic
accountability for Omnicom Media Group resources.
With this rollout, PHD clients will immediately have access to a powerful global network
of country offices. All new PHD country locations will be established from the depth
and breadth of existing local Omnicom Media Group offices, fully leveraging the media
resources and buying scale of Omnicom.
“This is very exciting news for PHD. Given our success in North America and the needs
of multinational clients, there has never been a better time to extend our network
globally,” said David Pattison, CEO of PHD Worldwide.
As part of a continuing plan to provide clients with leading international capabilities,
Omnicom Media Group is making additional investments in central resources including
research, digital media, emerging media, sponsorship and entertainment, as well as its
media-negotiating arm, OPERA, which leverages the combined scale of OMD and PHD.
All capabilities are available through OMD and PHD international networks.
Commenting on the expansion of the Omnicom Media Group structure, John Wren,
CEO of Omnicom Group Inc., said: “This approach allows us to provide alternative
media network solutions to meet individual client needs. And whether their preference
is OMD or PHD we want all our media clients to benefit from the full scale and
resources of our Group”.
“We have the world’s most creative media agencies, and we are now positioned to
build on that success by offering more clients more innovative solutions in more
markets,” said Daryl Simm, CEO of Omnicom Media Group.
As a result of this announcement, Mark Amabile, OMD Worldwide CFO, is now Omnicom Media Group CFO.
Contact:
Pat Sloan
Omnicom Group
Senior VP, Public Relations
212-415-2109
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