New York, March 27, 2006
Omnicom Media Group has acquired Singer Direct, a premier specialist in the insert media business. Based in Scarsdale, New York, the company is the largest provider of client insert media buying and management services.
Omnicom Media Group CEO Daryl Simm said, “Advertisers are increasingly focused on maximizing ROI, and Singer Direct is a great fit with our strategy to provide innovative and more accountable media alternatives. We were immediately impressed with the quality of the company’s work and the caliber of its clients. We’re proud to welcome Singer to the Omnicom family of media companies.”
Insert media ranges from cooperative mailings to catalog blow-ins to inserts in product shipments. Singer Direct’s insert media brokerage division can assist clients in reaching all consumer touch points that can accommodate an insert advertisement. Through its insert management division, Singer develops new revenue streams and media channels for clients seeking to leverage their own consumer contact points as a media vehicle for other advertisers, thereby creating very strong affinity marketing programs. Singer Direct also provides internet cost-per-acquisition services, a rapidly growing area of the company that along with insert brokerage and management, rounds out Singer’s full-service offering.
As part of Omnicom Media Group, Singer Direct will continue to operate as a stand-alone company. The company’s management, led by founder and CEO Fred Singer and Co-Presidents Jeff and Andrew Singer, remains in place. Singer Direct has been the recipient of numerous awards presented by the Direct Marketing Association. Fred Singer was the first recipient of the Lifetime Achievement Award for his contributions to the insert industry.
“Omnicom’s Media Group’s continued success, coupled with their view that insert media is still an untapped advertising vehicle, made this opportunity extremely attractive to us,” Fred Singer said. “We are very excited about the opportunity to demonstrate the value of insert media as well as our internet cost-per-acquisition strategy to an expanded field of clients.”
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