New York, March 28, 2007
Omnicom Media Group is aligning its leading sports and entertainment marketing companies in North America under OMG Entertainment & Sports Group, bringing together an unparalleled combination of resources that include consulting, strategy development, content creation and distribution. Steve Grubbs, previously head of PHD North America, becomes CEO of OMG Entertainment & Sports Group North America, announced Daryl Simm, Chairman and CEO of Omnicom Media Group, a unit of Omnicom Group Inc. (NYSE:OMC). Robert Riesenberg, CEO of Full Circle Entertainment, now adds the additional title of President of OMG Entertainment & Sports Group.
OMG Entertainment & Sports Group aligns four top specialist companies in the sports and entertainment marketing arena, including:
- Optimum Entertainment, a leading entertainment marketing consultancy that works with some of the best known consumer brand clients to create and execute entertainment strategies across TV, film and digital platforms. Guy McCarter continues as Director of Optimum Entertainment.
- Optimum Sports, which merges sports marketing with media strategy and buying expertise. As a leading U.S. sports media buyer, Optimum Sports develops and stewards some of the most creative and effective sports sponsorships. The company also serves as a consultant for rights negotiation and property development for several sports leagues. The operation is led by Co-Directors Ray Katz and Tom McGovern.
- Full-Circle Entertainment, a content development and production company specializing in brand marketing integration. Full-Circle is led by an Emmy and Golden Globe award-winning executive team headed by CEO Robert Riesenberg.
- Highway Entertainment, a leading international distributor of content, which continues to be led by President Brian Ross.
All of the executives will report to Mr. Grubbs who reports to Mr. Simm.
The OMG network of sports and entertainment companies now has offices in more than 20 countries across North America, Europe and Asia Pacific.
OMG Entertainment & Sports Group, "allows us to offer clients fully integrated sports and entertainment solutions that encompass everything from ideation to final distribution. Or, depending on their needs, individual expert services...whatever the right combination is to deliver against their unique objectives,” Simm said. “Steve’s deep experience in this area, combined with his reputation with media companies and advertisers, puts OMG Entertainment & Sports Group in a great position to bring new and innovative ideas to clients.”
“OMG Entertainment & Sports Group contains the component parts necessary to create a superior and compelling resource for our clients,” said Grubbs. “I am thrilled to be working with the leaders of these four companies in two disciplines, sports and entertainment, that I have always felt passionate about over my career.”
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