New York, NY – April 25, 2008
OMD North America today announced that Alan Cohen will be joining as CEO of OMD USA, effective June 1. Previously, Mr. Cohen was a top executive at IPG's Initiative Media, where he served as President of Worldwide Innovation and President of Initiative West. He will be located in Los Angeles and report to Page Thompson, CEO OMD North America.
Mr. Cohen is well known for building Initiative's strategic and creative idea factory, which helped clients navigate through digital, new technology and creative marketing programs. This led to well-publicized success in attracting new clients. Prior to that, he spent 20 years in senior management positions in the entertainment business at 20th Century Fox, NBC and ABC, where he was for many years a client of OMD.
"I’m excited to have Alan join our management team. His impressive track record of winning over clients with innovative and breakthrough ideas is a perfect fit with OMD's reputation as the leader in creativity and effectiveness. Alan brings the management capacity and depth that we need to lead more US initiatives so at the same time we can continue to focus on our most important priority: our clients," said Page Thompson, CEO of OMD North America.
Mr. Cohen said, "It feels great to be joining a media company that stands for exactly what I believe in: creative and innovative work that helps drive client business results. OMD's leadership in this area makes it the place I want to be. As a client I really came to understand the spirit and culture of OMD in Los Angeles, and I can't wait to spend time with the other US offices."
According to Daryl Simm, CEO of Omnicom Media Group, "Alan's experience in the entertainment business and his passion for innovative marketing are the kinds of qualities that we can never have too much of in our organization. His talents are highly complementary to the OMD North America management team."
Mr. Cohen was named an Adweek Media All-Star and an Advertising Age Media Maven in 2007.
About OMD:
OMD Worldwide is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media in 2008 for the fourth consecutive year, OMD also had the distinction of being named Media Agency of the Year and winning a Gold Lion and two Bronze Lions at the 2007 Cannes International Advertising Festival. In addition, OMD was awarded the most Effies in 2006 and 2007, including the highest honor of Grand Effie, and was named 2005 Global Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the U.S. by Advertising Age. The agency network is a unit of Omnicom Media Group, a division of Omnicom Group, Inc (NYSE: OMC).
About Omnicom Media Group:
Omnicom Media Group is the media division of Omnicom Group, Inc. (NYSE: OMC). In addition to its OMG Entertainment and Sports unit, it includes client media service companies, OMD Worldwide, PHD and Prometheus, as well other media related businesses. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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