This article was first published on Campaign Middle East; Digital Essays 2014 A natural born curious, Luca Allam wonders what the future is made of. Depending on your personality or your individual situation,…
The fieldwork for OMD’s study on the future state of the consumer society in the UAE is already underway, including face-to-face interviews with a representative sample of 2,000 residents in…
Beyond awareness and engagement, speakers urge 300 marketers to further innovate through content and technology As consumers are exposed to an estimated 3,500 advertising messages a day on average, they…