By Elie Khouri, Chief Executive Officer at OMG As I took my flight home from this year’s Cannes Lions, I thought about just how much the conversation has changed since…
By Elie Khouri, Chief Executive Officer at OMG The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the…
This story was first published on Campaign Asia. Ferrero has appointed PHD for media duties in emerging markets following a six-month review that included five agencies. The emerging markets group…