Seit 1. April 2017 verstärkt Tobias Schichtel als Managing Director die Geschäftsführung von PHD Germany um CEO Holger Thalheimer und COO Sabine Knöpfel-Ruth. Er folgt damit auf Katrin Grünmeier, die…
Mobile marketing is no longer just a buzzword, it has become an integral part of the overall digital marketing strategy for marketers and advertisers in India. The question has moved…
When was the last time you checked your phone and scampered through your newsfeeds? Or watched a video and maybe completed a purchase? If the answer is a few minutes…
We used to ask ourselves if mobile marketing mattered, keeping in mind it wasn’t a physical territory or an inhabited one. Today, this realm has become an absolute truth. Technology,…
Example of in-car payment screen featuring the Shell app (Photo Credit: Jaguar) Our latest issue of Media Pulse covers Mobile Marketing with insights on cutting edge mobile technologies, services and…
We are coming up on the iPhone’s tenth anniversary which, with all due respect to devices like the Palm Trio, truly introduced all of us to a completely new way…
I was asked to write about Mobile Marketing in Europe which was timely having just returned from Mobile World Congress – the world’s largest exhibition for the mobile industry held…