While the buzz of self-driving cars only started in recent years, the first self-sufficient and truly autonomous cars appeared in the 1970s. Unveiled in 1977 by S. Tsugawa and his…
Few people know that in the late 19th Century there was a race to scalability. The race was taking place between electric and internal combustion cars – both sides had…
With the passion and enthusiasm Latin America has for sports, the link between the auto industry and sports has always been strong. Sponsorships are one of the most common ways…
By: Katherine Champagne, Manager, Ignition Factory, OMD There is a comfortable degree of certainty that someday soon, we won’t have to pay attention to the road when we are riding…
By: Thomas Bloch, Associate Director – Communications Planning, PHD, working exclusively on Volkswagen Group Amid GM’s increased production of self-driving Chevy Bolts, Nvidia’s partnership with Volvo, Volkswagen working to power…
Three futurists to discuss how machine and mankind will fuse in the next digital disruption Forecasting what the future may hold has never been an exact science. Yet, at this…
In his latest piece for Communicate, Omnicom Media Group MENA's CEO questions whether we're paying enough attention to viewability. With the amount of data and technology available today, marketers are…
While technology has undoubtedly enhanced our lives for the better, the growing concern over AI and ML regulation and the impact it will eventually have on our lives, is gaining…
In an age where speed is everything, we need to influence change from the outside in, says OMD UAE's CEO, Nadim Samara The days of marketers enjoying a linear influence…
In these uncertain times, we must look ahead, not down to remain agile as a business. Data is only part of the equation. Evolve. This was the concept that powered…