Rather than less valuable, the over-abundance of data makes it less manageable by human minds. It was always meant for machines. Technology (AI, ML, AR, VR etc.) is reshaping our…
In his latest digital essay for Campaign Middle East, Waseem Afzal, Executive Director of integrated solutions gives his take on how marketers can be successful in this tech-fused world. The…
Neuzugang bei OMD in Hamburg: Sascha Dolling ist als Managing Partner Data & Digital Strategy ab sofort dafür verantwortlich, in enger Zusammenarbeit mit dem Client Service integrierte Daten- und Digitalstrategien…
Our MENA CEO resets the dial on what to expect in 2018 So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as…
The conference discussed how companies must adapt to thrive in the third computer age More than 350 marketing and media professionals attended PHD‘s eighth BrainScape conference. Based on the network’s latest book…