Monthly Archives

May 2018

MENA

HSBC chooses PHD after global media review

British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review The incumbent was GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, handled the…
May 23, 2018
MENA

Ready. Saudi. Go.

The reforms in the Kingdom create numerous opportunities for marketers, if you play your cards right, says Elie Khouri Among the many reforms in Saudi Arabia initiated by King Salman…
May 21, 2018