This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t bury himself…
Richard Kim (46) wird Managing Director von Hearts & Science Germany: Ab sofort bildet er mit André Rahn die Geschäftsführung der auf datenzentriertes Marketing spezialisierten Agentur, die Teil des Omnicom…
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many…
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
This article was originally published by Adweek Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even…
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's Mindshare. ID…
This article was originally published by B&T OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last…
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
The reforms in the Kingdom create numerous opportunities for marketers, if you play your cards right, says Elie Khouri Among the many reforms in Saudi Arabia initiated by King Salman…