Wissam Najjar, regional managing director at OMD, talks investment surges ahead of big events Advertising pundits in the Middle East are hoping that the month of Ramadan will give a…
This article was originally published by Digiday Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and…
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the telecom’s longstanding…
This article was originally published by Adweek After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to…
A profound transformation of the luxury industry is underway. This was the overarching theme of this year’s Arab Luxury World conference, as business leaders, industry experts and key media players…
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Celebrating first birthday by extending relationship with key client PHD is celebrating its first-year anniversary in Lebanon, adding Huawei’s digital portfolio to its client roster in the market. The move…
An interview with Rabih El Khoury, director of agency partnerships, DMS (member of Choueiri Group) It’s hard to believe we are nearing the end of the first part of the year. The…