This article was originally published by Beet.TV CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing…
This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE, part of…
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent holding companies…
This article was originally published by Beet.tv Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season,…
Olympia-Verlag legt Mediaetat für Deutschlands erfolgreichste Fußball-Medienmarke in die Hände von OMDErfolg für OMD Düsseldorf: Die Agentur konnte sich den Mediaetat des kicker sichern – und wirbt pünktlich zu Beginn…
Investments in data and analytics have steadily grown particularly in this region but many companies may find themselves unequipped to truly embrace data. Produced in partnership with Annalect, in this…
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is…
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
This article was originally published by BeetTV As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to…
This article was originally published by Beet.TV Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an…