This article was originally published by Adweek When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly…
Da strahlt die Felge: In seiner Kampagne #autosliebenfelgen setzt Felgen‐Spezialist ATS auf Influencer und Social‐Media‐Posts. Das Ergebnis: Überdurchschnittliche Engagement Rates, eine Reichweite von mehr als 7,5 Millionen Fans und mehr…
Elie Khouri shares his lessons from Nike's anniversary commercial for its "Just Do It" slogan Neither Colin Kaepernick nor Nike need an introduction but their combination in the 30th anniversary…
Freiwillige Selbstverpflichtung des BVDW zur Definition, Festlegung und Einhaltung eines qualitativen Grundverständnisses im Programmatic Advertising Unmittelbar nach der Fertigstellung des Dokuments unterzeichnet die Omnicom Media Group Germany (OMD, PHD, Hearts…
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included thick reference…
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given that there's…