Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard™. Omnicom Media Group MENA agencies, OMD, PHD and Hearts…
Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…
This article was originally published by Campaign Asia When Omnicom Media Group launched its first operation in APAC twenty years ago, starting with OMD Hong Kong, the market dynamics were…
This article was originally published by Adweek Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough…
This article was originally published by Beet.TV Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can…
This article was originally published by MediaPost In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's…
During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created a new agile structure, secured many local, regional and global accounts, and…