In its own words, Communicate magazine created a ranking of the "40 most successful, driven and ambitious individuals under the age of 40". It used criteria such as past work…
We've seen this before. When a Middle Eastern tech champion gets snapped up by its global counterpart, the region's commentators celebrate it a sign of a vibrant start-up ecosystem. This…
L’organismo nato dalla fusione tra AssoCom e Unicom si dà una nuova governance e un programma che verrà sviluppato anche dagli HUB e dalle rappresentanze territoriali. Alessandro Ubertis designato Presidente…
At Omnicom Media Group MENA, we’re dedicated to preserving the environment. This is why UNSDG goals 13 (Climate Action) and 15 (Life on Land) are so important to us. We…
#alutecartattack: Wie wird aus Autofelgen ein Kunstwerk? Das zeigt die Münchner Agentur Crazy Legs in der aktuellen Kampagne gemeinsam mit ihrem Kunden ALUTEC. Nach dem Erfolg des ALUTEC Roadtrips im…
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
L’incontro ‘Tech It Easy’ ieri negli uffici dell’agenzia ha presentato ai clienti una serie di riflessioni sui cambiamenti a cui anche l’industry della pubblicità va incontro sotto la spinta di…
This article was originally published by AdExchanger. Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for...
This article was originally published by Campaign. The future of media planning, we are told, is up for grabs, under duress, commoditised, marginalised. The percussive dissonance between planning ambitions and buying...