This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands and consumers…
The complete Campaign UK A List 2019 can be viewed here. The A List 2019: The year of living dangerously Congratulations to the 12 OMG executives recognized by Campaign UK…
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in Silicon Valley.…
This article was written by Mike Cooper, CEO, PHD Worldwide, and originally published by Adweek. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of…
This excerpt is featured in an article originally published by Marketing Interactive. Kung hei fat choi! As the year of the dog ends, so begins the year of the pig.…
Today, The Internationalist announced its picks for their 2018 Agency Innovators list. Omnicom Media Group had three executives who earned a spot: Deric Wong, CEO, Omnicom Media Group Hong Kong…
This excerpt is featured in an article originally published by The New York Times. A stormy sociopolitical climate played to the strengths of seasoned media companies. John Wagner, who handles…
This article was originally published by MediaPost. When Omnicom unveiled “Omni,” its homegrown data and information technology hub, last summer, it was touted as a “people-based precision-marketing and insights platform.”…
This excerpt is featured in an article originally published by MediaPost. MODERATOR: Joe Mandese, Editor-in-Chief, MediaPost PANELISTS: Bonnie Barest, Managing Director, The Media Kitchen Israel Mirsky, Executive Director, Global Technology…