This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included thick reference…
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
This article was originally published by Adweek When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly…
This article was originally published by MediaPost In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's…
This article was originally published by Beet.TV Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can…
This article was originally published by Adweek Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough…
This article was originally published by Campaign Asia When Omnicom Media Group launched its first operation in APAC twenty years ago, starting with OMD Hong Kong, the market dynamics were…
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to mobile... One…
This article was originally published by Adweek. “Progress isn’t about embracing change—it’s about igniting it,” DeRiso says, and she puts such preaching into practice for clients large and small, positioning…
This is a translation of an article originally published by Business Insider España Joan Jordi Vallverdú, CEO at OmnicomMediaGroup Spain. Martín Castro OmnicomMediaGroup is the media division of Omnicom Group, one of…