This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers…
Tyler JenkinsJune 12, 2020
This POV was written by Mark Oster, Director, Trading Operations at OMG, with contributors Ben Hovaness, Brooke Abney, Michael Fugazzotto, Ben Lindsay, Jackson Chen, and Charles Johnson. Executive Summary: The…
Tyler JenkinsMay 8, 2020
This POV was written by Michael Pecci, Senior Director, Digital Activation at OMD with contributor Ben Hovaness, Managing Director, Marketplace Intelligence and Innovation at OMG. Executive Summary: COVID-19 has dramatically…
Tyler JenkinsMay 8, 2020
This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social distancing measures keep people confined, Stefanie Cunningham, OMG Transact MENA’s General…
Felicity StokesMay 7, 2020
This article was originally published by Campaign Middle East. To contribute to critical relief campaigns during the COVID-19 pandemic, Omnicom Media Group MENA has joined forces with regional media owners…
Tyler JenkinsMay 3, 2020
This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands need to find new ways to continue operating through digital commerce. This…
Tyler JenkinsMay 1, 2020
This article first appeared on PHD Media. Data and strategy experts discuss how to manage data overload and bias in today’s challenging climate. They also explore how people, marketers and…
Felicity StokesApril 28, 2020
This article was originally published by Adweek. Media can no longer be put into a box. Brands are asking agencies for more guidance than ever as they try to navigate…
Tyler JenkinsApril 15, 2020
This article was originally published by Adweek. I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of…
Tyler JenkinsApril 8, 2020
