Global News

This article was originally published by Beet.tv.  SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is…

ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By championing diversity…

This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. All of our honorees stand…

This article was originally published by Mumbrella. OMG has launched data and customer experience marketing agency Hearts and Science in New Zealand, following the recent Australian launch. Jane Stanley, Chris…

This article was originally published by Media Village and written by E.B. Moss.  What's the role of ATSC 3.0 around advanced TV interactivity and addressability in an IP-enabled TV world? Wonky…

This article was originally published by Adweek and written by Florian Adamski, CEO, OMD Worldwide. In 1960, Harvard Business School professor Theodore Levitt launched the age of modern marketing with…

The below excerpts are featured in an article originally published by The Wrap. How’s this for a plot twist: Traditional television networks got a boost in advertising commitments for the…

This interview was originally published by Beet.tv.  What started as a way for publishers to sell their video ad space more easily quickly became a series of disconnected islands.…

This article was originally published by Campaign Middle East. Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the Middle East/North Africa region.…

This article was originally published by B&T. At B&T, we are staunch believers that every woman and her achievements should be celebrated, every day and always... That’s why we launched…