This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
Tyler JenkinsOctober 7, 2019
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
Tyler JenkinsSeptember 25, 2019
This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is…
Tyler JenkinsSeptember 19, 2019
ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By championing diversity…
Tyler JenkinsSeptember 17, 2019
This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. All of our honorees stand…
Tyler JenkinsSeptember 9, 2019
This article was originally published by Mumbrella. OMG has launched data and customer experience marketing agency Hearts and Science in New Zealand, following the recent Australian launch. Jane Stanley, Chris…
Tyler JenkinsSeptember 5, 2019
This article was originally published by Media Village and written by E.B. Moss. What's the role of ATSC 3.0 around advanced TV interactivity and addressability in an IP-enabled TV world? Wonky…
Tyler JenkinsSeptember 4, 2019
This article was originally published by Adweek and written by Florian Adamski, CEO, OMD Worldwide. In 1960, Harvard Business School professor Theodore Levitt launched the age of modern marketing with…
Tyler JenkinsSeptember 3, 2019
The below excerpts are featured in an article originally published by The Wrap. How’s this for a plot twist: Traditional television networks got a boost in advertising commitments for the…
Tyler JenkinsAugust 28, 2019
