This story was originally published in Ad Age. When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential…
The Trade Desk and Omnicom Media Group UK have announced a new partnership with Talon Outdoor. The partnership will provide OMG UK’s clients with the ability to deploy data-driven Digital…
Hearts & Science, part of Omnicom Media Group, has appointed Rachel Peace as managing director. Peace will report to UK chief executive Garrett O’Reilly, who was previously managing director, and work…
This story was originally published in Beet.TV. CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics…
This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John…
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom…
This story was originally published in Digiday. The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition…
New York, NY (13 luglio 2022) - In una nuova analisi dei gruppi di agenzie media globali condotta dalla società leader di ricerca e consulenza Forrester (NASDAQ: FORR), Omnicom Media…
This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for…
OMG UK collected four awards at the Thinkbox TV Planning Awards on Wednesday night – including TV Planning Agency of the Year which was won by MG OMD. MG OMD…