‘The Next Decade’ studies 7 themes that will dominate our next decade. It examines the continuing macro-forces that have been, and will continue to be, influential in shaping the next…
Karim ElGohary, e-commerce executive at OMG Transact eCommerce MENA lays out a roadmap to engage with online consumers. MENA consumers are amongst the most digitally connected in the world, with…
Article originally published on MG OMD’s website. The Government Communication Service has announced that following a procurement process OmniGOV has been awarded as sole supplier for media buying under…
OMG UK is thrilled to have won an incredible 4 out of 10 awards at the YouTube HomeShows Awards 2021, including: Best TV and YouTube Campaign: OMD UK for PepsiCo…
Not long ago I was reading an eye-catching LinkedIn post from an old colleague of mine that highlighted three truisms of marketing: the basic concepts come from ancient civilisation; the…
Learn more from Terry Mo, Director of Performance at OMD UAE on how you can plan for social media and grow at an unprecedented pace with a consumer mindset.
This article was originally published by Campaign. Omnicom has landed British Airways’ media planning and buying business, concluding a review process that kicked off back in January 2021. Omnicom Media Group –…
This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as…
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve…
Attraverso l’adesione a OIES, il gruppo media punta a una maggiore comprensione del settore attraverso l’accesso al database di ricerche dell’Osservatorio e a instaurare relazioni con gli stakeholder grazie ai…