This article was originally published by Campaign. OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global…
Tyler JenkinsDecember 12, 2019
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
Tyler JenkinsNovember 8, 2019
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
Tyler JenkinsNovember 4, 2019
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
Tyler JenkinsOctober 28, 2019
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
Tyler JenkinsOctober 23, 2019
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
Tyler JenkinsOctober 8, 2019
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
Tyler JenkinsOctober 7, 2019
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
Tyler JenkinsSeptember 30, 2019
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
Tyler JenkinsSeptember 25, 2019
