This article was originally published by WSJ. Omnicom Media Group plans to spend $20 million on advertising in podcasts distributed by Spotify Technology SA under a deal covering the second…
Tyler JenkinsJuly 8, 2020
This article was originally published by Beet.tv. Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of…
Tyler JenkinsJuly 2, 2020
This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of Strategy, Daniel Shepherd, about how to remain ahead of trends on…
Eric MirabelJune 14, 2020
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers…
Tyler JenkinsJune 12, 2020
This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential versus the…
Tyler JenkinsMay 11, 2020
This POV was written by Mark Oster, Director, Trading Operations at OMG, with contributors Ben Hovaness, Brooke Abney, Michael Fugazzotto, Ben Lindsay, Jackson Chen, and Charles Johnson. Executive Summary: The…
Tyler JenkinsMay 8, 2020
This POV was written by Michael Pecci, Senior Director, Digital Activation at OMD with contributor Ben Hovaness, Managing Director, Marketplace Intelligence and Innovation at OMG. Executive Summary: COVID-19 has dramatically…
Tyler JenkinsMay 8, 2020
This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social distancing measures keep people confined, Stefanie Cunningham, OMG Transact MENA’s General…
Eric MirabelMay 7, 2020
This article was originally published by Campaign Middle East. To contribute to critical relief campaigns during the COVID-19 pandemic, Omnicom Media Group MENA has joined forces with regional media owners…
Tyler JenkinsMay 3, 2020
