In today’s borderless digital world, data protection enters a new era, but how will media companies in the Middle East cover their backs?
For media companies across the Middle East, it has always been about the data. How to use it in a smarter, more intuitive way to more effectively deliver content to a particular audience. How to decipher the right approach to analytics in order to use data in the right way. How to choose the right third-party tool to gain those crucial deep data insights. In simple terms, data helps build brands and it drives business.
In particular, every media company, marketing agency and publisher in the Middle East needs to ensure that they are GDPR compliant, so they can advise their clients on how to adequately prepare. Omnicom Media Group MENA, the regional media services division of Omnicom Group Inc., a leading global advertising and marketing communications service holding headquartered in New York, is certainly taking no chances.
“At Omnicom Media Group MENA, we have a team of data specialists dedicated to GDPR, working closely with our EU teams to advise our clients on best practice,” says Raouf Ketani, who is the Head of Annalect (the data and analytics arm of Omnicom Media Group MENA). “This team has also been constantly monitoring the media landscape in the lead-up to and post-implementation to ensure that we fully maximize the opportunity and mitigate any risks for our MENA clients…”
To read the full article on GDPR, please visit Forbes Middle East for further insights from Annalect head, Raouf Ketani.