For the ninth consecutive time, Omnicom Media Group Agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock the agency has held at the top of the rankings since the report was launched in 2004.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.
The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide. In addition to OMD leading the list with 521 points, the top three- ranked agencies included Starcom-Mediavest (Publicis) with 467 points; and Omnicom Media Group’s PHD (357 points). OMD’s top ranking reflects recognition earned in 2014 by agencies in every region across its network, with stand-out performers including OMD Singapore, OMD UK, OMD Colombia and OMD MENA, which was the most awarded media agency at the 2014 Effies.
Elsewhere in the 2014 Gunn Report, OMD client McDonald’s, was recognized for being among the most awarded advertisers of the year.
“ Awards are the best proof point for innovation and creativity, and no organization provides as comprehensive a measure of an agency’s ability to deliver on those two mandates – consistently, and on a global level, as the Gunn Report,” says OMD CEO Mainardo de Nardis, “ Topping this report for nine consecutive rankings is the best testament we can earn to the quality of our work, our clients, and our people.”