This article was originally published by Adweek. The agency will service the client through a North Star unit consisting of talent from across the network. Software giant SAP has selected…
Tyler JenkinsJuly 28, 2020
This article was originally published by exchange4media. Kartik Sharma took over as the next OMG India CEO on July 15. The former CEO of Wavemaker will be succeeding Harish Shriyan…
Tyler JenkinsJuly 20, 2020
This article was originally published by WSJ. Omnicom Media Group plans to spend $20 million on advertising in podcasts distributed by Spotify Technology SA under a deal covering the second…
Tyler JenkinsJuly 8, 2020
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers…
Tyler JenkinsJune 12, 2020
This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of Strategy, Daniel Shepherd, about how to remain ahead of trends on…
Felicity StokesJune 14, 2020
This article was originally published by Beet.tv. Advertisers are pushing for greater flexibility from their media partners as effects of the coronavirus pandemic on the economy pressures them to be…
Tyler JenkinsJuly 2, 2020
This article was originally published by Beet.tv. Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of…
Tyler JenkinsJuly 2, 2020
This article first appeared on PHD Media. Data and strategy experts discuss how to manage data overload and bias in today’s challenging climate. They also explore how people, marketers and…
Felicity StokesApril 28, 2020
This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential versus the…
Tyler JenkinsMay 11, 2020
