This article was originally published by Campaign. The decision is now turning into a charitable tradition for the agency network. Omnicom Media Group is putting its money where its mouth…
Tyler JenkinsDecember 16, 2019
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
Tyler JenkinsDecember 10, 2019
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
Tyler JenkinsNovember 8, 2019
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
Tyler JenkinsNovember 4, 2019
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
Tyler JenkinsOctober 28, 2019
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
Tyler JenkinsOctober 23, 2019
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
Tyler JenkinsOctober 8, 2019
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
Tyler JenkinsOctober 7, 2019
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
Tyler JenkinsSeptember 30, 2019
