This interview was originally published by Beet.tv.  What started as a way for publishers to sell their video ad space more easily quickly became a series of disconnected islands.…

This article was originally published by Campaign Middle East. Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the Middle East/North Africa region.…

This article was originally published by B&T. At B&T, we are staunch believers that every woman and her achievements should be celebrated, every day and always... That’s why we launched…

This opinion piece was originally published by The Drum and written by Serhat Ekinci, Managing Partner, OMG Multicultural (OMG UK) As Jim Rohn put it, you are the average of…

This article was originally published by AdExchanger. Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional…

This excerpt is featured in an article originally published by Ad Exchanger. As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers…

This article was written by Kristen Colonna, Chief Strategy Officer, OMD NA, and originally published by Adweek. New York, like our industry, has an energy to it. Immersive, motivating, often…

This article was originally published by Adweek. The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD to its…

This article was originally published by AdExchanger. Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning.  Linear and digital planners…