This article was originally published by Campaign. The future of media planning, we are told, is up for grabs, under duress, commoditised, marginalised. The percussive dissonance between planning ambitions and buying...
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event—which…
This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the telecom’s longstanding…
This article was originally published by Digiday Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and…