Entertainment group’s goal to blend art and science
Global entertainment conglomerate The Walt Disney Company has identified social media as a critical way to increase both its reach and engagement with audiences in the MENA region. After recently inviting media agencies to compete for its social media business, the corporation has selected OMD (Omnicom Media Group) to help it spread its famous “Disney magic” further across the region.
The mission of The Walt Disney Company (TWDC) is to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The company is now looking to create further business growth from the Middle East by adopting regionally relevant social media initiatives across its entertainment portfolio.
“Furthering its goal of bringing content to consumers on the platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” said Mae Ghandour, Marketing Manager-Media & Digital at TWDC MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting best-in-class social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. The team at TWDC MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”
“We all grew up with Disney so it’s only fair that we should now contribute to Disney’s growth. This new partnership represents an exciting and fun opportunity for us to deploy best-in-class specialist services like social media,” said Nadim Samara, managing director of OMD UAE & Lower Gulf. “This shows that our expertise is this area is attractive to both integrated clients as well as standalone ones, even those as significant and exacting as Disney. We look forward to coming up with some magical innovations in this space with and for the master wizards of entertainment.”