Turkey’s global home appliance brand Beko, part of Arçelik Group, has consolidated its regional media account into OMD following a pitch. The account was previously shared between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now handle the full media assignment. This means the full portfolio of Beko’s products and initiatives in all media across 17 markets in the region.

The regional optimization, powered by advanced analytics and data-driven planning, will generate stronger business results for the white goods manufacturer. OMD’s in-depth understanding of the category as well as its impressive footprint across MENA will play a key role. Thanks to a consistent service delivery across borders, Beko will benefit from economies of scale and capture every growth opportunity across product lines, markets and media. This in turn will maximize the effectiveness of its investments.

“As a brand that has grown into a global giant and market leader, Beko understands synergies and economies of scale very well. We speak the same language when it comes to technology, data and performance. The work we’ve done together to date was always going to be a stepping stone to bigger achievements,” stated Saleh Ghazal, General Manager at OMD UAE. “We couldn’t be happier to extend our relationship to new markets. We look forward to delivering real and impactful business results across all markets.”

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